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Will Ferrell's promotional tour for 'Anchorman 2' has taken him to uncharted movie marketing waters, from college panel discussions to Olympic curling trials. Will future campaigns follow Will Ferrell and 'Anchorman 2's' lead?
Annual Giving Guide
A Sudanese 'Lost Boy' saved by the kindness of strangers
Guide to giving: Charities latch onto 'crowdsourcing'
Charities mimic retailers' strategy with 'Giving Tuesday'
The 50 largest US charities ranked by total income
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