Skip to: Content
Skip to: Site Navigation
Skip to: Search


With Screen Pack, AT&T challenges Netflix

AT&T has introduced a new streaming video program called Screen Pack. 

By Matthew Shaer / January 7, 2013

AT&T has introduced a new video streaming option called Screen Pack.

Reuters

Enlarge

AT&T today unveiled a new video streaming platform called Screen Pack, which will soon be available to subscribers of its U-Verse service. 

Skip to next paragraph

Screen Pack is not dissimilar to Netflix: Fork over a monthly fee – in this case, five bucks – and get unlimited access to an array of streaming movies. Among the films currently listed on the Screen Pack site are "Lars and the Real Girl," "Tootsie," and "Babes in Toyland;" more titles are expected to follow.

According to AT&T, all content will stream via television sets, and also tablets and smartphones. 

"We know customers have more options than ever before to watch their favorite movies, and U-verse Screen Pack gives them a convenient and valuable way to access a large variety of movie titles, whether it’s on the device in their hand or on their big screen TV," AT&T exec Jeff Weber said in a statement. 

From today until Sunday, AT&T is offering a free trial of the Screen Pack system – provided you've already got a U-Verse account. 

The launch of Screen Pack comes at a time when an increasing number of Americans are turning away from traditional cable and toward streaming and on-demand video. Some analysts expect that mobile video usage will increase at least 25 percent every year for the next four years – a pretty staggering figure. Already, Netflix streaming dominates a large portion of Internet traffic in the US. 

Frost & Sullivan analyst Mike Jude told Bloomberg that Screen Pack is "a smart strategy by AT&T, though ultimately they may have been forced to do it for competitive reasons. This provides incentive for U-Verse subscribers to get all their content from AT&T and not Netflix." 

In related news, Mashable reports that AT&T has also introduced a pair of apps, Twonky Beam and Pix & Flix, which enable U-Verse users to upload multimedia from handheld devices to their television sets. 

For more tech news, follow us on Twitter@CSMHorizonsBlog

Permissions

  • Weekly review of global news and ideas
  • Balanced, insightful and trustworthy
  • Subscribe in print or digital

Special Offer

 

Doing Good

 

What happens when ordinary people decide to pay it forward? Extraordinary change...

Endeavor Global, cofounded by Linda Rottenberg (here at the nonprofit’s headquarters in New York), helps entrepreneurs in emerging markets.

Linda Rottenberg helps people pursue dreams – and create thousands of jobs

She's chief executive of Endeavor Global, a nonprofit group that gives a leg up to budding entrepreneurs.

 
 
Become a fan! Follow us! Google+ YouTube See our feeds!