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The new policy, Instagram continued, was a matter of necessity.
But if you're looking for the most pertinent part of the policy, navigate down to section 3, which is titled "Sharing of Your Information." An excerpt:
We may share User Content and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that Instagram is part of, or that become part of that group ("Affiliates"). Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates' own services (including by providing you with better and more relevant experiences). But these Affiliates will honor the choices you make about who can see your photos.
"Instagram doesn't specifically identify which companies are considered affiliates," Reisinger writes, "but the company does note that they're providing their 'own services (including providing you with better and more relevant experiences).' In other words, advertising could be included."
It's been a busy week for Instagram, a photo-sharing platform launched two years ago by Kevin Systrom and Mike Krieger. Last week, Instagram dropped support for "Twitter cards," a design feature that allowed users to embed multimedia content into their tweets. Twitter promptly launched a photo filter platform of its own, opening the door for all sorts of punditry and procrastinating about the brewing war between Twitter and Facebook.
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