Google's 16 biggest purchases, and how they worked out

By , Business Insider

#12: Feedburner RSS tools, $100 million

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    After being acquired by Google, the crew at Like.com worked on Boutiques.com.
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In Jue 2007, Google paid $100 million for this company, which creates tools for advertisers and users to manage RSS feeds. It's still around, but RSS has become less interesting in the wake of Twitter -- which is now run by former Feedburner founder Dick Costolo.

#11: Like.com visual search, $100 million+

Google bought this visual search company last summer, and put the team to work building a search vertical for women's fashion called Boutiques.com.

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