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Living in a swing state like Ohio is good for your self-esteem

I live in Ohio, the swing-state capital of the Midwest. Sure, people complain about the incessant political ads, the traffic when Mitt Romney and President Obama are moving around town, and the perpetual knocking on the door. But it's a small price to pay for all this attention.

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A journalism professor from nearby Kent State University joked that “You’re going to have babies who the first words out of their mouth (will be), ‘I approve this message.’ ”

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I’ve learned that you can always spot a Romney ad because the first 20 seconds feature Mr. Obama. And vice versa.

The other day, I heard a commentator from New York on NPR lamenting that he lived in a state that wasn’t swinging. He seemed genuinely disappointed, and I felt for him. Poor guy. He has to live in a political cow town like New York City. Ohio may not be known for swingers, but if a sequel to the 1996 movie “Swingers” was being made this season, it might be set in Toledo, not LA. Living in a swinging state like Ohio is a great boost for your self-confidence.

And we need that in Cleveland, where we haven’t won a championship in almost 50 years. We’ve been called out by late-night comics because of silly things like a river catching on fire. Who hasn’t had that issue? And before it was fashionable – back in the early ’80s – we defaulted on our debts.

But Cleveland is a great place to live. Just ask Romney and Obama. They’ve practically taken up residence here the last six months. In fact, Obama is more likely to wake up in Ohio than in the White House. And Romney probably considered buying a home in Cleveland.

Once this election is over, I think the Ohio State legislature should take up the idea of changing the state’s symbol from Buckeye to Swinger. What would you rather be, a buckeye, which is an inedible nut, or a swinger?

The Ohio State Buckeyes would become the Ohio State Swingers. And we could hear some great swing music at halftime. Who doesn’t love swing music?

Jim Sollisch is creative director at Marcus Thomas Advertising.


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