Networked moms are the new soccer moms – and they're not on the sidelines
The landscape has changed since the 'soccer mom' term gained prevalence. With technology at our disposal, we moms are now powerfully networked and politically active. Politicians take note: 'Networked moms' are definitely in the game – and changing it – not watching from the sidelines.
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In fact, in the over a dozen debates for the Republican presidential nomination, moms heard little, if anything, about access to sick days, affordable childcare, family leave, and other high priority topics that parents deal with every day on Main Streets across our nation – topics that affect not just moms, but dads, families, businesses, and the larger economy.Skip to next paragraph
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Politicians ignore these issues at their peril.
Networked moms are powerful, and we’re everywhere. My experience as the co-founder and executive director/CEO of MomsRising, an online network of more than 1 million politically active moms, bears that out. Moms are blogging, they’re connecting on Facebook and Twitter, and they’re taking online action every day to support issues they believe in every day.
MomsRising has mobilized moms around paid sick days, environmental health issues, access to affordable childcare, fair pay, and access to health care. We’ve done it successfully because moms pack a powerful political punch, and our political power is growing.
Networks like ours are changing the political landscape.
Take, for example, the Susan G. Komen for the Cure foundation’s announcement in late January that it would stop funding Planned Parenthood to conduct breast cancer screenings. There was such an Internet storm of protest from women and mothers that grew exponentially as friends told friends online, that the Komen Foundation was forced to reverse its decision within days.
Women care about health care, and they’re prepared to act to defend it.
President Obama and Mitt Romney know the importance and value of the “mom vote.” Much has been made of the gender gap in current polls, which show women favoring Mr. Obama over Romney. The importance of women’s and moms’ voices this election shows that we have arrived.
Modern moms aren’t soccer moms standing on the sidelines; we’re networked moms working on the front lines, especially online. We’re in the game and we’re playing to win.
Kristin Rowe-Finkbeiner is co-founder and CEO of MomsRising, an online and on-the-ground organization of more than a million members working to mobilize grassroots action on the issues facing women, mothers, and families.