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The key to Obama's success in China: young people

Since the long-term future of the US-China relationship is in their hands, the president should take advantage of his support there while he has it.

By Mark C. Eades / October 26, 2009

Shanghai, China

This is a great time to be an American in China. That's a convenient thing for Americans, but it's especially good news for President Obama.

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When Mr. Obama visits China in mid-November he may face an audience both as enthusiastic and as divided as any he has faced at home. His recent decision on behalf of US labor unions to impose a 35 percent tariff on tire imports from China has angered many Chinese and prompted threats of in-kind retaliatory measures against the United States.

Still, admiration for Obama remains strong, particularly among young people in China. This is great news for Obama. As the long-term future of US-China relations is dependent ultimately on the youth of China, they are the audience he should pay special attention to. If he can maintain popularity among them, his influence in China has high potential.

Already, his stellar popularity around the world makes being an American abroad a much more pleasant proposition than it was only a year ago.

This trip will be the third part of a four-country Asian tour including the Asia Pacific Economic Cooperation summit in Singapore, and stops in Japan and South Korea. When the president arrives, expect to see cheering crowds of youthful admirers, souvenir Obama T-shirts, and other trappings of Obamamania here just as happens around the world.

Many young people – including my own students – seem to hold Obama, not merely in admiration, but even in a kind of awe: From them I have heard the mantras of "Change" and "Yes We Can" repeated on more than one occasion. More than any other recent US president, Obama is seen by many young Chinese not merely as the chief executive of one powerful overseas trading partner, but as a world leader of special importance, and one from whom much is expected.

Evidence of Obama's popularity particularly among young people in China is not hard to find. Recently while strolling through the shopping arcades surrounding Shanghai's 16th-century Yu Garden, I happened upon a T-shirt shop prominently displaying one shirt featuring his smiling image.

In the past 18 years of traveling and living here, I have watched four presidents come and go from the White House, but this is the first time I have ever seen a US president's image on a T-shirt here.

Pirated DVD editions of Obama's speeches and pirated print editions of his books are now for sale on the street, and at my university Chinese professors show videos of Obama's speeches to classrooms full of attentive Chinese students.

With confirmation of his visits to both Shanghai and Beijing, universities are also planning lectures on Obama's significance for China and the world.