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The Monitor's View Gambling’s hype

As the global gambling market grows to a predicted $1 trillion market, many operators are pushing ads with false promises of easy riches. Such deceit shows why governments must encourage living by talent, education, and hard work, not a belief in luck.

Mitsu Yasukawa/The Record of Bergen County via AP

In the next four years, the world gambling market is expected to reach $1 trillion, up from $690 billion last year, according to Technavio, a research firm. One reason is a rapid rise of online gambling, especially among young men on digital devices. But another reason is more aggressive promotion. To attract new “players” in a booming and competitive market, Technavio reports, gambling operators – which include both government and private firms – must offer “unique value propositions.” 

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