Super Bowl edition: entrepreneurial cheeseheads
The man who made the cheesehead hat is a Packers fan. But so is the entrepreneur behind the Steelers' Terrible Towels.
Jeff is the Jack C. Massey Chair in Entrepreneurship and Director of the Center for Entrepreneurship at Belmont University in Nashville, Tenn.
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There is an entrepreneurial angle to the Super Bowl XLV that involves the iconic symbols for both of the teams.
Packers are known for their Cheeseheads. Even our clergy are not immune to displaying their Cheesehead pride. (The Cheesehead label was originally used as a derogatory term by Chicago Bears fans, but was quickly embraced by those of us from the land of the frozen tundra).
As you might suspect, the Packer Cheeseheads are made in Wisconsin. Entrepreneur Ralph Bruno is the man behind the now famous foamy headdress. You can read a great profile and interview with him here.
But here is where the entrepreneurial story of Super Bowl XLV takes an interesting turn.
The Pittsburgh Steelers are known for their terrible towels.
But like the Packer Cheeseheads, the Terrible Towels are also made in Wisconsin! While entrepreneur Gregg McArthur has made a lot of money from Steeler fans making the terrible towels in his factory in Baraboo, Wisconsin, he is true to his roots and will be rooting for the Packers this Sunday.
"In the end, I think it will be a good game, but Aaron Rodgers has it," said McArthur in an interview with AOL Small Business. "The Packers will win by a touchdown."
This Cheesehead now living in Tennessee hopes he is right!
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