More women pursue entrepreneurial careers

In the five years before the recession, women opened more businesses than men. In the three years since then, women have done even better.

By , Guest blogger

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    Organizers Lourdes Martin Rosa, Karen-Michelle Mirko, and Gloria Larkin stand for a photo during a 'Give Me 5' advanced workshop, where women entrepreneurs learned how to write winning proposals for government contracts, in Washington, Sept. 27. The workshop was organized by American Express OPEN and Women Impacting Public Policy (WIPP).
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During the on-going recession, entrepreneurship is becoming an even more popular path for women in America. Elizabeth Fuller has an article in CSM that explores some of the common practices of women entrepreneurs:

"If opening a business demands courage, opening one in the aftermath of the worst economic downturn since the Depression demands a special steeliness, especially for female entrepreneurs. Because women-owned businesses are concentrated in retail and service industries - think Estée Lauder, Coco Chanel, Mrs. Fields Cookies, even Zipcar - they were among the first to feel the downturn. Now, in a fragile recovery, the business climate requires other qualities, like resourcefulness and patience."

Their strategies? Keep debt low and bootstrap at every opportunity.

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