McDonald's seeks 'Perfect Chicken Burger' in Australia
The search for the perfect chicken burger may be coming to a close for McDonald's Australia. A promotion launched in October to allow consumers to enter and vote for the best chicken burger is down to four finalists.
McDonald’s Australia is close to determining the “Perfect Chicken Burger,” a promotion it launched in October to showcase the Create Your Taste (CYT) platform. Diners were invited to submit their ideal chicken burger using ingredients available through the CYT build-your-own-burger kiosks now spreading across Australia and still testing in the U.S.).
Four finalists have been named. Consumers can not only vote for their favorite (which will earn its creator $10,000 AUS), they can print out the QR code for each finalist at the contest site and then scan that code at the CYT kiosk to replicate the burger build and give it a taste test.
If you’re looking for chicken burger ideas, these finalists (listed in the left-to-right order in the photo at bottom) provide four:
Chicken You Out
Grilled chicken breast fillet, grilled mushrooms, two pieces of McDonald’s Classic cheese, sliced beetroot and leaf lettuce on a brioche-style bun
This Burger’s Bacon Me Crazy
Grilled chicken breast with Cheddar cheese, bacon strips, bacon rasher, caramelized grilled onion, leaf lettuce, tomato and her aïoli on ciabatta.
Grilled chicken breast fillet, grilled mushrooms, Pesto Red Capsicum, shaved Parmesan, mozzarella, spinach and coleslaw on a ciabatta bun.
Grilled chicken breast fillet, crispy bacon, grilled pineapple, Swiss cheese, guacamole and tomato on a ciabatta bun.