$135 Picasso? How a $1M Picasso original got snapped up for $135

$135 Picasso: A million-dollar drawing by Pablo Picasso was raffled off as a fundraiser for the Association to Save Tyre, Lebanon. Almost 50,000 raffle tickets were sold for a mere 100 euros (about $135) each.

By , Reuters

  • close
    Picasso's 1914 cubist drawing L'homme au Gibus, Man with Opera Hat, is presented at Sotheby's auction house in Paris Thursday Dec. 12, 2013. Jeffrey Gonano won the painting with a 100 euro ($135) raffle ticket. Organizers say nearly 50,000 tickets were sold worldwide, to benefit a Lebanese charity.
    View Caption

A million-dollar drawing by Pablo Picasso was snapped up on Wednesday by a 25 year-old American art lover at a online charity raffle for a mere 100 euros (about $135).

Jeffrey Gonano said he had been looking for a picture to hang on his living room wall when he read a news article about "L'Homme au Gibus" ("Man with Opera Hat"), raffled by Sotheby's in Paris.

"I was looking for art and I thought I might as well," the project manager at a fire sprinkler firm told Reuters by telephone.

Recommended: Who owns Gatorade: Coke or Pepsi? Take our 'parent company' quiz!

Despite the enormous value of his new acquisition, Gonano vowed not to sell the artwork, at least for the time being. Mr. Gonano told the Pittsburgh Tribune-Review he's not sure he'll ever hang the masterpiece in his home in Wexford, in western Pennsylvania, given its value.

"Maybe I'll lend it to a museum and let them put it on display rather than putting it in a vault, so other people can enjoy it," he told the newspaper. "It all depends. I don't know what the taxes are or anything."

His winning ticket 747815 – picked by a computer system on Wednesday – was one of 50,000 put up for sale online at 100 euros each to raise funds for an association working to preserve the ancient city of Tyre, in modern day Lebanon.

Organisers said that buyers from France and Germany to Iran and Kyrgyzstan had taken part, with a particularly large number of Americans.

The small drawing dates from 1914, during the artist's Cubist phase, and was purchased by the Association to Save Tyre from a New York gallery with the help of a large bank loan. Organisers say they paid slightly less for the work than the one million dollar estimate given by Sotheby's experts.

The sale was given the green light by Picasso's grandson Olivier Picasso who said his grandfather would have been thrilled that his work was being put to good use.

"My grandfather was a pioneer in everything, in his love life, in his artwork, so tonight I'm sure he would have helped the cause," he said.

For the moment the work's new owner said he still could not believe his luck.

"I'm still in shock. I've never won anything like this before... Obviously," he said.

(Reporting By Johnny Cotton and Pauline Mevel; Writing by Johnny Cotton; Editing by Leigh Thomas and Andrew Heavens)

Share this story:
 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
Follow Stories Like This
Get the Monitor stories you care about delivered to your inbox.
 

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...