Taco Bell pulls anti-veggie ad after protest

Taco Bell's anti-veggie, pro-taco ad prompted angry tweets and other forms of protest from public health groups, who condemned what they called Taco Bell's anti-veggie propaganda.

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    Trucks go through the drive-through at a Taco Bell restaurant in Richmond, Va., Wednesday, June 6, 2012. Taco Bell recently pulled an ad dubbed "anti-veggie" by public health advocacy groups.
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Taco Bell is pulling a TV ad after receiving complaints that it discouraged people from eating vegetables.

The ad by the fast-food chain was touting its variety 12-pack of tacos, with a voiceover saying that bringing a vegetable tray to a party is "like punting on fourth and one." It said that people secretly hate guests who bring vegetables to parties.

The Center for Science in the Public Interest, a health advocacy group, this weekend urged people to tweet their complaints about the ad and the chain quickly made the decision to pull it.

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"We didn't want anyone to misinterpret the intent of the ad," says Rob Poetsch, a Taco Bell spokesman.

The Center for Science in the Public Interest thanked Taco Bell for its speedy response.

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