Ben & Jerry's new flavor: Did it go too far?
Ben & Jerry's flavor boycotted by some supermarkets. Moms organizations says name of Ben & Jerry's ice cream inappropriate for children.
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"We've heard from lots of folks who are fans of the flavor," he said. "Yes, some supermarket chains decided not to carry Schweddy Balls. That is true, possibly because they found the name too irreverent. We respect their decision."Skip to next paragraph
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Ben & Jerry's, a division of consumer products giant Unilever, has toyed with language in some other products, too, such as its widely stocked Karamel Sutra ice cream and the peanut butter-laden What a Cluster, formerly known as Clusterfluff.
But it was Schweddy Balls that raised the ire of the conservative One Million Moms group.
Monica Cole, director of the Tupelo, Miss.-based organization, said Thursday they hesitated to call out Ben &Jerry's publicly about the name because they did not want to give it publicity.
She said they felt obligated, though, especially given that they did not step forward with their concerns about its "Hubby Hubby" flavor, a play on its "Chubby Hubby" flavor and created to recognize same-sex marriages.
"We don't want the envelope to continue to be pushed," Cole said of the Schweddy Balls name. "I realize it could be a lot worse, but are they going to progressively get worse if we don't say something? Maybe they'll think twice before they come up with another inappropriate name for ice cream."
The company's website encourages members and supporters to warn the company they will stop buying its products if more Schweddy Balls or other products with offense names are produced.
"The vulgar new flavor has turned something as innocent as ice cream into something repulsive. Not exactly what you want a child asking for at the supermarket," the organization's website says.
But some are — including Gina Ragusa's 14-year-old son and 10-year-old daughter, whose mother said Thursday they all eagerly await the day when they can find Schweddy Balls in a supermarket near their home in Davie, Fla.
Ragusa, 44, said they find the name and the skit itself to be just harmless humor, and she checks for the item almost every time she stops at her nearby Publix store.
"I get it, I know 'Saturday Night Live' isn't geared toward a 10-year-old, but they know when Justin Timberlake is on," said Ragusa, whose family has the "Schweddy balls" skit on a DVD of Baldwin's greatest SNL appearances.
"We just think it's funny, that's all," she said of the ice cream name, "and honestly we all really want to try it."