BlackBerry maker RIM loses head of marketing
BlackBerry has another challenge ahead of the launch of their new PlayBook tablet - the head of RIM's marketing is leaving the company. After losing brand cachet, can the company catch up?
The head of marketing for Research In Motion will leave the company in six months, raising questions about BlackBerry branding as the smartphone maker gets set to launch its long-awaited PlayBook tablet.
Keith Pardy, who joined the Canadian technology company in December 2009, decided to leave for personal reasons, RIM said in a statement on Friday. He will stay with the company for the next six months to help with transition.
His surprise resignation comes weeks before the expected launch of RIM's PlayBook -- almost a year after the introduction of Apple's iPad tablet. The RIM offering will also have to compete against devices powered by Google's Android platform.
RIM has sought to keep PlayBook in the minds of consumers and business customers with a drip feed of announcements and trade show appearances since first lifting the covers on the tablet in September. The company has yet to announce when it will ship or give details of its pricing.
"Hopefully, when you're weeks away from product release, you've laid most of the groundwork for the marketing efforts," she said. "Others can execute the groundwork that's been laid out."