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Jaguar Land Rover consolidates classic car programs (+video)

Jaguar Land Rover runs several programs offering services to owners of older models from the respective Jaguar and Land Rover brands. All of those programs are now consolidated in the new department Jaguar Land Rover Classic.

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    The Jaguar logo is pictured at a Jaguar Land Rover showroom in Mumbai (February 13, 2013).
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Jaguar Land Rover runs several programs offering services to owners of older models from the respective Jaguar and Land Rover brands.

All of those programs are now consolidated in the new department Jaguar Land Rover Classic. The department, which replaces the former Jaguar Land Rover Heritage operation, has been established to better reflect the capabilities and knowledge of Jaguar Land Rover's classic car experts. It’s also a reflection of the growing interest in classic cars, among both collectors and investors.

Some of the capabilities of Jaguar Land Rover Classic include providing services and parts for classic models. The parts catalog now boasts more than 30,000 individual parts, most of which can be ordered at the dealership level. Jaguar Land Rover Classic can also handle complete restoration projects, though in this case cars will need to be shipped to one of the department’s various facilities in the United Kingdom.

And you don’t have to own a classic Jaguar or Land Rover to be involved with Jaguar Land Rover Classic. The department also offers drive events where you’ll be able to sample some of the cars in Jaguar Land Rover’s official collection. There’s even a race series set up for pre-1966 Jaguar models.

“Renaming the rapidly growing global business to Jaguar Land Rover Classic best reflects the division’s overall capabilities in providing the best cars, services, parts and experiences for our customers,” said Tim Hannig, head of Jaguar Land Rover Classic. “We aim to build an even more successful future by celebrating and nurturing Jaguar and Land Rover’s past.”

This article first appeared at MotorAuthority.

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