Subscribe

Elon Musk calls Apple's plans to make an electric car an 'open secret'

Rumors have been circulating that Apple is building an electric car, but Elon Musk, of Tesla Motors, thinks that it is highly probable.

  • close
    People check out laptop computers at the Apple Store in Grand Central Terminal in New York, New York (March 14, 2013). Elon Musk, of Tesla Motors, says that it is "obvious" Apple is planning to build its own car.
    Melanie Stetson Freeman/The Christian Science Monitor/File
    View Caption
  • About video ads
    View Caption
of

One of the biggest automotive rumors of the past year or so has been Apple's reputed program to build an electric car.

Known as "Project Titan," the program is reported to involve hundreds of engineers, and some analysts say its goal is to produce a car as innovative as the iPod or iPhone.

Of course, Apple hasn't confirmed any car plans--and there is little hard evidence of "Project Titan's" existence.

But Tesla Motors CEO Elon Musk considers the Apple electric car to be an open secret.

It is "obvious" that Apple will try to make a car of its own, Musk said in a recent interview with the BBCat Tesla's California design studio.

"It's pretty hard to hide something if you hire over a thousand engineers to do it," Musk said.

Back in September, it was reported that Apple was moving ahead with plans to triple the size of its car-development team--already rumored to be 600 strong.

Musk apparently doesn't view Apple as a threat, saying only that the Cupertino company will "expand the industry."

He said Tesla will still aspire to make the "most compelling electric vehicles," while also working with other companies to help them build electric cars as well.

This "more the merrier" attitude seems typical of Musk and other executives pushing electric cars.

At a conference in Detroit last week, Renault-Nissan CEO Carlos Ghosn said he welcomed more electric-car competition, arguing that greater numbers will force governments to increase support and build more charging infrastructure.

Whether an Apple product will be a part of an expanded electric-car contingent is still unclear.

The company is reportedly aiming for a "ship date" of 2019, but that doesn't necessarily mean the car will go on sale at that point.

In Apple parlance, "ship date" can merely refer to when engineers sign off on the main features of a product, not when it is ready for sale.

Over the past few months, Apple has reportedly ramped up hirings of people with automotive and battery experience.

Last summer, it also appeared to lay the groundwork for testing of an autonomous prototype.

Apple representatives reportedly met with officials from California's Department of Motor Vehicles to discuss that topic, and examined a testing facility near San Francisco.

More recently, Apple moved to trademark certain automotive web domains, including "apple.car" and "apple.auto."

This article first appeared at GreenCarReports.

The Christian Science Monitor has assembled a diverse group of the best auto bloggers out there. Our guest bloggers are not employed or directed by the Monitor and the views expressed are the bloggers' own, as is responsibility for the content of their blogs. To contact us about a blogger, click here. To add or view a comment on a guest blog, please go to the blogger's own site by clicking on the link in the blog description box above.

About these ads
Sponsored Content by LockerDome
 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.
 

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK