Mercedes-Benz poised to become No. 2 luxury automaker?

Mercedes-Benz has plans to launch new small cars over the next few years in its battle to overtake Audi for second place behind BMW. A new German report suggests Mercedes-Benz can accomplish it by 2015.

By , Guest blogger

  • close
    In this 2009 file photo, an employee of the Daimler AG mounts the Mercedes star on the hood of a car of the Mercedes-Benz E-class on the production line in Sindelfingen, Germany. A new report suggests Mercedes could grab the No. 2 spot among luxury carmakers by 2015.
    View Caption

Audi has a long-standing goal of becoming the world’s number one luxury automaker, and for the past few years it looked like the four-ring brand was well on its way to achieving this.

Last year, Audi sold just over 1.3 million vehicles worldwide, beating rival Mercedes-Benz (1.26 million) and closing the gap on BMW (1.38 million sales).  For Audi, that represented a 19.2-percent gain over the prior year, compared to 12.8-percent for BMW and a modest 8-percent for Mercedes Benz.

Now comes word from Bloomberg that Mercedes-Benz may overtake Audi for the number two position in 2015. Forecasts from the Center of Automotive Research at the University of Duisberg-Essen have BMW selling 1.76 million vehicles in 2015, followed by Mercedes Benz (1.68 million) and Audi (1.63 million).

Recommended: Top 12 best cars for the money

How accurate any long-term forecasts are in the automotive industry is the subject of much debate, but Mercedes-Benz is clearly taking steps to combat sales gains by Audi. Over the next few years, Mercedes-Benz is launching a plethora of new global vehicles, primarily in the small car segment.

There’s the new A-Class, a new B-Class, the CLA four door coupe (smaller brother to the CLS 550) and even a new compact crossover called the GLA Class. Priced right, these models have the potential of boosting Mercedes-Benz’s sales above those of Audi  in the coming years.

Of course Audi isn’t standing idly by, either. Expect to see the new Q3 crossover in the coming months, followed by a new compact crossover dubbed the Q2. Then there’s the new A3 wagon to consider, which will be followed by an all-new A3 sedan.

It may not be perfectly clear which company will take the sales lead in three years time, but this much is obvious: with so much new product to choose from, luxury car shoppers are the real winners. 

 

The Christian Science Monitor has assembled a diverse group of the best auto bloggers out there. Our guest bloggers are not employed or directed by the Monitor and the views expressed are the bloggers' own, as is responsibility for the content of their blogs. To contact us about a blogger, click here. To add or view a comment on a guest blog, please go to the blogger's own site by clicking on the link in the blog description box above.

Share this story:
 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
Follow Stories Like This
Get the Monitor stories you care about delivered to your inbox.
 

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...