Can Seattle ideas succeed in Manhattan?
Seattle-based Starbucks has taken its concept to every major city around the world. Can other Seattle companies follow suit?
Starbucks has taken its business model (expensive good coffee) and exported this concept to every major city around the world. I was just in London and didn't have to walk far to find a Starbucks (namely 300 feet). There are other Seattle businesses such as Glassybaby that have not enjoyed equal success in "exporting" to other cities. This article offers some insights about the challenges of trying to play in the "big leagues".Skip to next paragraph
Mathew is an economics professor at UCLA and has written three books: Green Cities (Brookings Institution Press); Heroes and Cowards (Princeton University Press, jointly with Dora L. Costa); and in fall 2010, Climatopolis: How Our Cities Will Thrive in the Hotter World (Basic Books).
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This article interested me because of its relevance to the broad topic of urban real estate. It is important to ask who might demand such real estate and what profits can they earn from leasing it.
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