NASCAR goes green
Will fans follow suit?
Does Al Gore watch the Indianapolis 500 race? Millions of people do but do people in Berkeley and Santa Monica? I don't watch the race. The thought of watching other people blow out their tires as they race 500 miles doesn't interest me. But, perhaps I am wrong for being such a snob.Skip to next paragraph
Mathew is an economics professor at UCLA and has written three books: Green Cities (Brookings Institution Press); Heroes and Cowards (Princeton University Press, jointly with Dora L. Costa); and in fall 2010, Climatopolis: How Our Cities Will Thrive in the Hotter World (Basic Books).
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Today, the NY Times reports that NASCAR is going "green". Given that millions of non-greens watch, this is an interesting cultural experiment. There hasn't been convincing research studying the "contagion" effect of environmentalism. As I asked many times, "If Dick Cheney moved to Berkeley, would he become an environmentalist?" Does contact with "the other" change your views?
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