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Cyber Monday deals: Electronics are hot, but so is other stuff (+video)

Cyber Monday is in full swing. Here are some ideas about where to look for the best deals, and tips from the experts on how to shop.

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Amazon is selling its Kindle Fire (a blend of tablet and e-reading device) for $129, down from $159. (Enter "firedeal" at checkout.)

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Wal-Mart has Apple's iPod Touch for $179.

• Airline and cruise ship websites are offering Cyber Monday bargains for those ready to commit some time, not just their money. American Airlines touts prices as low as $58, one way.

Dell is among the vendors offering TVs at low prices, and reviewer CNET gives high ratings to the Samsung 51-inch and 60-inch plasma screens, and the Sharp 60-inch plasma screen. "You won't have any trouble finding rock-bottom prices on no-name TVs," CNET's David Katzmaier writes. But "Dell's site has a couple of very good prices on bigscreen TVs I can actually recommend."

Not all big retailers are going wild with their discounts. L.L. Bean offers 10 percent off through Tuesday.

When the right bargain does come along, shopping experts say it pays to pounce quickly, since items can sell out even when they don't have the brand names "Apple" or "Google" attached.

Sometimes, even being ready to pounce isn't good enough. "You have to have ridiculously fast fingers," to catch the "lightning" deals that Amazon offers, says Ramirez at dealnews.

Zappos appears to think this issue is worth touting as the slogan for its sale. "All the goodstuff's probably gone," the website says in large type, right next to its Cyber Monday banner and its "shop now" button. Maybe that's some reverse psychology – a pitch to people hoping to find the last bargain on some Ugg boots or Nike running shoes.

A few more tips from shopping experts:

1. Shop websites you know, to defend against the risk of cyberscams. Using a credit card allows you to dispute charges if you don't receive what you bought, the Better Business Bureau notes.

2. Remember your budget and your goals. Just because there's a great price on something doesn't mean you need it or can afford it.

3. Know for next year that cyberdeals can often start before Monday. Prices get deeply discounted at many retailers starting over the long Thanksgiving weekend.

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