Audi has gone "Twilight" on us. Or perhaps this is the German carmaker spoofing the entire vampire genre.
The spot features the 2013 Audi S7 and it's "blazing" LED headlight technology. In the ad, a group of vampire party-goers come face to face with Audi headlights, which the company says "at 5,500 Kelvin – [are] the closest recreation of daylight available." You can guess what happens. Duck and Cover, Edward!
Audi is also featuring a Twitter hashtag – #SoLongVampires. In 2011, Audi became the first brand to feature a hashtag in its Super Bowl spot.