Super Bowl ads? Try this: Tom vs. Eli as pitchman (video)
Forget Super Bowl ads. Which Super Bowl quarterback is better at pitching products?
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More confirmation comes from the Davie Brown Index, which ranks 2,500 of the biggest celebrities on their “ability to influence brand affinity and consumer purchase intent,” according to its website. Brady’s “national appeal” score is 69.85 out of a possible 100. It’s the same score as actor David Spade. Manning beats him with a 79.85 score – similar to Chuck Norris.Skip to next paragraph
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A Super Bowl win could help Manning’s marketability even further, to the point where he might be able to eventually surpass Brady in endorsement earnings. But beyond the numbers, what do Manning and Brady each offer in terms of on-camera presence?
Brady’s commercials don’t require him to do a whole lot – with his good looks and credentials, he doesn’t really have to. He has the confidence and refinement to sell high-end fashion, expensive cars, and cologne. He may be the only man on Earth who could have gotten away with becoming the face of UGGs, a brand aimed primarily at women. Brady has also become more discerning as his career has progressed: according to Sports Business Daily, Brady owns stake in UGGs and Under Armour, the only two companies he currently endorses. That's a unique situation for a spokesman.
Unlike Brady, it’s hard to picture Eli Manning in a perfume ad. You’re more likely to see him selling the usual fare of professional athletes – cars, sneakers, and food. But he has more of an ability to laugh at himself, and the Mannings have gotten a lot of commercial mileage from playing Eli and Peyton’s sibling status for laughs (see below: the 2006 “This is SportsCenter” commercial featuring the entire Manning clan). By far the quieter Manning, Eli can often be counted on to play the straight man to Peyton's comic foil. As he strikes out and does ads solo, Eli would do well to follow Peyton's example – his older brother may be the most marketable player in NFL history, earning $15 million in endorsement money last year.
So who should be in your commercial? It's hard to beat the Mannings for most products, but for high-end clothing and print ads, Brady's your guy.