Top 5 books to turn your high-tech innovation into a successful business
2. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Speaking of myths, one that needs to be permanently eradicated is the notion that a business plan is the ticket to a successful venture. It is not. Learning how to develop a sound business model is the ticket to a better chance for success. Osterwalder and Pigneur's book captures the process of developing a business model more clearly than any other book published. It has changed how many of us approach teaching entrepreneurship.