And now, Bible trading cards for kids
Firm seeks to make Scriptures relevant to children through Bible trading cards and high-tech graphics.
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The company, founded by Steven Kaye, originated from the idea that religion, and Christianity in particular, couldn’t keep up with today’s technology. Now, just a year after start up, Creation By Design is selling its Bible-based products in more than 1,000 stores and recently received the okay to begin selling in Barnes & Noble.
“Steven actually was listening to the radio and a very prominent televangelist was talking about essentially how religion cannot keep up with modern-day technology in this day and age of iPods and iPhones,” said Larry Carpenter, CEO of Creation By Design. “He took that as a challenge,” Carpenter said.
With his art background, Kaye began to create images from the Bible using a technology called computer-generated imagery, or CGI. While this type of imagery is found in today’s movies and video games, Christian products are still using the old-fashioned hand-drawn animation style used by Walt Disney in the 1980s.
Creation By Design basically started with 200 computer-generated images that Steven created.
“He basically had 200 different images from the Bible before he developed the first product — it’s almost like the dog chasing the car that ultimately caught up with the car and is, like, okay, what do we do now,” Carpenter said.
What they did next was to find a niche product to break into: Trading cards.
“The original product that we came out with back in 2009 was a line called MyBibleCards and you’d buy them basically the way old-schoolers would buy baseball cards with the five cards in a packet, only we don’t have any gum in there,” Carpenter said.