Darth Vader Super Bowl commercial: What happens to child stars in ads?

By , Staff writer

2. John Gilchrist – Life cereal (1972)

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    The original finicky "Mikey", John Gilchrist, is back to help Life cereal relaunch its legendary commercial in this 2000 file photo. Mr. Gilchrist went on to become an ad executive.
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Mr. Gilchrist played "Mikey," the finicky five-year-old who hated everything, but loved Life cereal when his older brothers (Gilchrist's real brothers) foisted it on him. The 1972 TV commercial became a classic that ran for 12 years. In 2000, Gilchrist reprised the role in a Life commercial, but at last sighting was an ad executive for ESPN in New York.

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