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Pizza Hut celebrates 30th anniversary of BOOK IT! program

Through BOOK IT!, young readers receive a free pizza in exchange for reading a certain number of books.

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    Employee Munesh Jairam pulls a pizza from the oven inside the Pizza Hut mobile kitchen in Times Square in New York City.
    Jonathan Fickies/AP Images for Pizza Hut
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If you previously participated in Pizza Hut’s BOOK IT! Program, then you may have a free pizza coming to you.

The program was founded in 1984 and guarantees a free personal pan pizza to kids who make their reading targets for the month. According to Pizza Hut, thanks to the program, 60 million children have read for more than 54 billion minutes. Children in kindergarten through sixth grade can participate. 

Now, in honor of the program’s 30th anniversary, alumni of the program can sign up on the BOOK IT! website and get a free personal pan pizza. The deal will be available between Oct. 1 and Oct. 10.

Because the website asks users to provide such information as age and location when signing up, an interactive map will be put up on the website along with a video celebrating the program and other materials.

In addition, through the program’s College Plan, BOOK IT! will again bestow $30,000 in education funds to a student who reaches his or her goals and submits the award received with all required stickers. An app on which readers can put their goals is being released through the program, as is an original story by “Diary of a Wimpy Kid” writer Jeff Kinney.

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