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E-readers are most popular in ... Kentucky?

The college town of Lexington, Ky. is the US city in which e-readers are the most popular, according to a new study by The Atlantic.

By / April 20, 2012

Lexington, Ky.; Ann Arbor, Mich.; and Anchorage, Alaska, all beat out cities such as New York, Boston, and Los Angeles in The Atlantic's rankings of e-reader popularity.

Brian Snyder/Reuters


A study conducted by The Atlantic magazine analyzed the cities in which e-readers were most popular – and the results may not be what you’d expect.

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According to the data collected by the magazine, e-readers are most popular in the city of Lexington, Ky., followed by Ann Arbor, Mich. in second place and Anchorage, Alaska in third.

The Atlantic reached their findings by examining the Priceonomics database to see the electronics sales in each city. Results were then judged on what percent of total items for sale were electronic readers. According to The Atlantic, they determined their results using sales figures for Amazon's Kindle e-reader. They also checked on data on sales of the Nook, the e-reader sold by Barnes and Noble, but, according to the magazine, that data did not change the results they reached.

Kindles in Lexington accounted for almost 0.40% of total items for sale in the city, while Ann Arbor and Anchorage both appeared to come close to 0.36%.

Madison, Wis. took the third spot, with Washington, D.C. coming in fifth. New York City didn’t come into the rankings until spot number 16, and Boston only made number 42. Philadelphia was ranked at number 21, and Los Angeles was near the bottom of the list at number 87 out of 94. Fresco, Calif. came in at the last spot.

As noted by The Atlantic, Lexington, Ann Arbor, and Madison are all college towns with large populations of students.

Molly Driscoll is a Monitor contributor.


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