Will 'tabloid gawking' increase Christine O'Donnell's book sales?

She’s ba-ack!

That’s right, Christine O’Donnell is back in the spotlight, brewing up another cauldron of controversy, with witch – excuse us, which – to promote her new book.

Problem is, it probably won’t work.

The book is "Troublemaker: Let's Do What It Takes to Make America Great Again,” due out next week by St. Martin’s Press.

The controversy is her latest appearance on TV, with CNN’s Piers Morgan. He asked about her views on gay marriage, she stormed off.

"'I'm promoting the policies that I laid out in the book that are mostly fiscal, that are mostly constitutional," she said on the show. "That's why I agreed to come on your show. That's what I want to talk about. I'm not being weird. You're being a little rude."

The thing is, after her circus act of a campaign last year, Ms. O’Donnell is no stranger to the virtues of weird and wacky – yes, it ultimately cost her in the polls during her Delaware Senate campaign, but the kooky ads and Bill Maher appearances (she was a frequent guest and often said stupid things that then went viral) also got her a lot farther than she ever would have gone otherwise.

Will it sell books? Her little CNN stunt alone earned O’Donnell more than 550 articles the morning after. And her book hasn’t even hit the shelves yet. If it’s anything like her political cousin Sarah Palin’s book, she’ll be cackling with delight. (Sorry.) Ms. Palin’s “Going Rogue” reached the top spot on the Amazon.com and Barnes & Noble.com sales rankings, get this – more than a month and a half before it hit bookshelves in November 2009.

But it’ll take witchcraft for O’Donnell’s book to follow suit. Even after the Piers Morgan publicity prank and the hundreds of news items thereafter, “Troublemaker” is still only the 2,412th best-selling book on Amazon. George Bush’s memoir, “Decision Points,” which came out nine months ago, is the 772nd.

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