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Facebook acquires Push Pop Press: bad news for publishers?

Publishing industry experts rue the (temporary, anyway) disappearance of a promising new form of e-book innovation.

By Husna Haq / August 4, 2011

Facebook just bought Push Pop Press, an innovative e-publishing company, in a move that has left publishing industry insiders less than thrilled.


What’s good for Facebook isn’t necessarily good for books. That’s the reaction of folks in the media and tech worlds regarding Facebook’s latest acquisition.

Push Pop Press, an e-publishing startup founded by two ex-Apple engineers, announced Tuesday that it was being acquired by Facebook.

The idea behind Push Pop is brilliant, and a godsend for a publishing industry sorely in need of innovative ideas. It sought to create a “publishing platform for authors, publishers, and artists to turn their books into interactive iPad or iPhone apps – no programming skills required,” according to’s Brian Chen. Push Pop published innovative multimedia e-books – think books that “read” like movies, with interactive graphics and words mingling across the page – for Apple’s iPad and iPhone, including Al Gore’s “Our Choice: A Plan to Solve the Climate Crisis.”

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