Kobo eReader Touch Edition could push e-reader prices low, low, low
Kobo's new eReader Touch Edition – the smallest, lightest, and cheapest touchscreen e-reader yet – is getting rave reviews.
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On the technical front, PC World says the new Kobo reader offers excellent value, though it’s still a step behind its top competitors. “It's rare to find an inexpensive product that also introduces innovation into its category,” writes PC World. “And yet that's exactly what Kobo Books' Kobo eReader Touch Edition does…. The Kobo eReader Touch Edition lacks the finesse of the Nook and the Amazon Kindle Wi-Fi, but it still has much to offer value-conscious book lovers.”Skip to next paragraph
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More good news for bibliophiles on a budget: Kobo’s e-reader is propelling e-book prices on a downward trend, with some analysts saying e-reader prices could be as low as $99 or even $50 by year’s end.
Allen Weiner, of information tech research company Gartner, predicts prices will plummet further: “Two things make sense: one is that the price drops to around the $50 mark and is marketed to those whose only aim is to read trade fiction and the like (perhaps an older demographic). Second, is [e-readers] are given away by book publishers to customers who sign up for book clubs that carry a monthly purchase commitment,” Mr. Weiner wrote in a recent blog post.
Right now, Kobo’s is the cheapest touchscreen reader (its earlier edition is now available for $99), and Crunch Gear calls it the perfect choice for an e-reading purist. “It’s a close race, but if you’re just going to be using this device for plain old reading, the Kobo is in my opinion the best bet right now," advises Crunch Gear. "[T]he totally uncluttered and ultra-simple operation of the Kobo eReader Touch Edition makes it a perfectly good choice for an e-reading novice or purist.”
Husna Haq is a Monitor correspondent.