After winning a contest run by The Observer for "Young Reporter of the Year," Moran was invited to their offices in London. She saw this as an opportunity to angle for a job and, to attempt to win over the editors, baked a lemon and cream sponge cake, which, having no other way to transport it, she brought to the city in a red suitcase. She had an hour to kill before she was expected at the office and, used to the distances between locations of her town, decided to sight-see. She got lost and turned up at the office extremely late, having badly blistered her feet due to wearing white boots with no socks. "The kindly folk at The Observer have, understandably, been very worried," Moran wrote. "A fifteen-year-old girl has been missing in London for three hours – then turns up weeping and limping." They then asked her if she'd like to work for them writing columns over the summer. She said she'd love to, and they asked her what ideas she had. "It had literally never occurred to me that I'd have to think of something to write," Moran wrote. To buy time, she opened the red suitcase. "'I made you a cake!' I say brightly," she wrote. "I carefully place the suitcase on the table... In the punishing August heat, during a three-hour walk around London, all the lemon cream inside the cake has split, and gone rancid."