The youngest sibling in the family, Kobo’s eReader said hello to the world with its May 2010 release. Relatively unknown in the personal technology market, the eReader was originally appealing because of its relatively low price, intentionally targeting the higher price of Amazon’s Kindle. The only feature that distinguishes Kobo’s product from the rest of the market is the ability to earn badges (very, very similar to Foursquare) in reward for challenges like reading 10,000 total pages or reading every day for two weeks. Unfortunately, if the eReader was at the Olympics, it wouldn’t bring home any hardware, as its other three competitors (Kindle, iPad, Nook) would be getting medals on the podium.
The Kobo eReader starts at $129.