5 signs that e-books are here to stay
4. E-reader ownership tripled last year.
Though the e-reader segment is still small, it’s growth isn’t: E-reader ownership nearly tripled last year, to about 8 percent, and it’s likely to reach 13 to 15 percent this year, according to Verso Digital’s 2010 Survey of Book-Buying Behavior. The survey also found that 80 percent of respondents were very likely or somewhat likely to buy e-books from independent booksellers if priced competitively. Separately, several major publishers recently confirmed that e-books had climbed to about 10 percent of their total sales. “Some publishing experts have predicted that they will rise to 25 percent in the next two to three years,” the New York Times recently reported.