Publishers cash in on Obama book boom

Both the Goodwin and Alter historical works are published by Simon and Schuster, as is the top-selling children's book "Barack Obama: Son of Promise, Child of Hope," and the imprint is working overtime to meet demand.

Since late October, according to the hardcover division's publicity director Victoria Myer, Simon and Schuster has gone back to press "multiple times" to print another 275,000 copies of "Team of Rivals."

The publisher has also had to run off thousands more copies of "Michelle," a biography of the next first lady by Liza Mundy, and Harold Holzer's "Lincoln President-Elect," since the election.

"It's interesting to have a reader in the White House again. We've not had that for eight years," said Mark Laframboise, chief buyer for Washington bookstore Politics and Prose.
"If Obama pops up on 60 Minutes and mentions a book, publishers have to scramble. At least with Oprah, they get word in advance and they're prepared," he said, referring to the chat show queen's sales-popping book club.

But pity the forgotten authors, like Obama's vanquished Republican rival, who cannot shift books for love or money now.

"John McCain books are dead now. And we can't sell an Iraq war book now to save our souls," Laframboise said.

Like no other president since his great hero Lincoln, who won the Civil War and abolished slavery, Obama brings a writer's detachment to politics. Unlike Lincoln, he has profited handsomely from his literary endeavors.

On his Senate disclosure form, Obama reported just shy of 4.1 million dollars in book royalties last year on booming sales of his two memoirs -- "Dreams From My Father" and "The Audacity of Hope."

That was when he was merely a contender for the Democratic nomination. His literary payday this year is likely to be still higher with the addition of a third book, a collection of speeches called "Change We Can Believe In," which ranks third on the New York Times list behind the memoirs.

Zelizer said interest in a new president always spikes among the book-buying 2public, especially if the election winner is a non-Washington outsider. "We saw some of this with Jimmy Carter as well as Bill Clinton," he said. "But the interest in Obama is certainly stronger than anything I have studied."

Previous

1 | 2