Print reader profile

Monitor readers tend to be mature, successful, and financially comfortable. The typical Monitor reader is well-educated, well-traveled, and well-read, drawing from a wide range of thoughtful resources to build an understanding of events and issues. Monitor readers support balanced and constructive journalism and see the Monitor as its highest embodiment. They think more highly of companies because they advertise in the Monitor and are more likely to buy from them because of their Monitor advertising.

Media Sheets: Intro | Monitor Readers | Reader Profile | Among our Peers

Affluent	The mean annual household income is $112,500 The mean household net worth is $1,058,000
Well-educated	83% have graduated from a four-year college 46.7% hold a postgraduate degree
Upscale consumers	88.8% own their own home 12.6% own a second or vacation home
Influentials	82.8% voted in federal, state, or local election 37.3% have taken an active part in some local civic issue
Investors	Samples of investments: 66% own mutual funds 54.4% own common or preferred stock 48.9% own money market funds 28.1% own bonds or Treasury notes
Age/gender	Average age is 64.6 Women 59% Men 41%
Occupation	51% of our employed readers are professional/managerial

Monitor data via the 2007 Subscriber Study, MRI Custom Division