Monitor readers tend to be mature, successful, and financially comfortable. The typical Monitor reader is well-educated, well-traveled, and well-read, drawing from a wide range of thoughtful resources to build an understanding of events and issues. Monitor readers support balanced and constructive journalism and see the Monitor as its highest embodiment. They think more highly of companies because they advertise in the Monitor and are more likely to buy from them because of their Monitor advertising.
Samples of investments:
Average age is 64.6
|Monitor data via the 2007 Subscriber Study, MRI Custom Division|
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