$10 million quest for a practical 100-mpg car

Small innovators rule so far in the entries for the Progressive Automotive X Prize for the most fuel-efficient car.

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Reporter Ron Scherer searches for the most environment-friendly car at the New York International Auto Show.

Another manufacturer, Honda, is quite pleased with the ecological virtues of its hydrogen fuel-cell car, which gets 62 miles per gallon. As he shows off the vehicle, company spokesman Todd Mittleman reveals that the seats are made of corn-based bio-fabric. "So, I guess if you are stuck in your car for a couple of days, you can eat the seats, although I wouldn't recommend it," he says.

What about the X Prize? Mr. Mittleman says he would like to be present when the winner is announced even though Honda so far hasn't indicated it would enter the contest. "The constraints and criteria are pretty tough," he says.

If the automakers won't take on the challenge, Todd Pratt and the other five partners of FuelVapor Technologies in Vancouver, British Columbia, are more than willing to try.

Their gas fume car – conceived and built in spare hours outside full-time jobs – has so far gotten up to 92 miles per gallon. Now, Mr. Pratt, who owns restaurants, and his cohorts (or is that carhorts?) are moving toward a combination of vapor technology and electric hybrid to get to the "magic" 100 miles per gallon.

Have they had any bites from automakers?

"No, we're very much under the radar," says Pratt, whose group has been working on their unusual-looking three-wheeled vehicle for two years. "We don't have any illusions, we want to be a small niche automaker, starting with 150 to 200 cars a year and then maybe working up to 5,000 or 10,000 cars a year while developing technology and licensing it out to others."

The 60 teams from nine countries that have entered the competition include a team from an inner city high school in Philadelphia, a group from Cornell University, and a company called "Psycho-Active" in Moore, S.C.

"The idea behind the name is about thinking, pushing the paradigm," says John Robitaille, the leader of the Moore team, which is working on an advanced rotary engine design.

But will people want to drive a Psycho-Active? "It doesn't roll off the tongue," admits Mr. Robitaille, who also has a day job in the telecom business.

The only car company that has signed on is Tesla Motors, which makes a 100 percent electric sports car that the company claims gets the equivalent of 135 miles per gallon. The base price for the 2008 model is $98,000.

The price alone may make it difficult to win not only the X Prize but also the hearts and minds of American drivers.

As he sits in a VW at the auto show, Christopher Hopson, an auto analyst at Global Insight, an economic forecasting firm in Lexington, Mass. says the X Prize could be good for the planet. But, he warns contenders to make their cars affordable. "If it's too expensive, that's a barrier," he says.

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