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  • New leaf: Jim Freeman left a career as an environmental lawyer to become a garden coach. He says working with a coach is the midpoint between hiring a landscaper and going it alone.
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Stymied? Huddle with a garden 'coach'

For those lacking a green thumb, help is on the way.

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Ms. Schmidt says that people's expectations get blown out of proportion. They see images of perfect gardens in magazines and demand similar results. Gardening "used to be about the experience, now it's about the having," she says. People expect plants to behave like technological gadgets – to bloom all year, never need pruning, and thrive in sun or shade

More people buy their plants from the big box stores, such as Home Depot and Lowe's, instead of from local nurseries, Schmidt says. Homeowners may save money in the short term, but they are buying plants that were grown in other regions and often shipped long distances. They also miss out on the advice and experience that local nursery staff provide. The result: Plants that founder in the homeowner's garden and often need replacing after a single winter.

Coaches can save homeowners money, time, and aggravation by guiding them toward plants suitable for their particular conditions, climate, and level of expertise. Coaches take the long view of a landscape, and can warn a client against planting that cute little maple sapling so close to the house, for example, or advise on how far apart to space plants for optimal growth. But more important, they are willing to get their hands dirty along with the client.

"Hiring a coach is the midpoint between giving yourself up to the landscape designer's vision and doing it completely on your own," says Jim Freeman, a former environmental lawyer turned coach in Brooklyn, N.Y. "It empowers people, gives them confidence to do it themselves."

The camaraderie that develops is a large part of the appeal for homeowners like Ms. Papolos. She enjoys working with Secunda because, "We have fun together; it's intellectually stimulating, and I learn about art and color," she says.

Like any coach, Secunda is used to playing the role of "mother, mentor, and font of information," not to mention family mediator. Usually one spouse is more involved in the garden and the other spouse needs to be brought in, or at least given a say in the decisionmaking. For example, "it's hard for married couples to take down trees," she says. The men generally don't want to part with them, while the wife is saying, "This has got to go."

It's not unusual for the foot-dragging partner to bow to an outside expert. One woman had for years been urging her husband to help her rip out some overgrown mountain laurels next to the house. A garden consultant took one look and told the couple that the shrubs should go. The husband dug them up the same weekend.

Resolving conflicts and teaching people how to garden gives coaches like Secunda "immediate gratification." She often finds herself working with a person who's at the beginning of a life change – retirement, birth of a child, death of a spouse. These life passages draw people out into nature, to what Secunda calls the poetic experience of gardening. They start to pay attention to the natural cycles that pattern their own experience. They begin to care about the environment. With a little coaching, they become real gardeners in every sense.

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(Mary Knox Merrill/Staff)
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