'Phenomenom?' Democratic presidential candidate Sen. Barack Obama speaks to supporters after the New Hampshire primary at a rally in Nashua, New Hampshire. Obama's presidential campaign with a message and inspiration of hope and change, has often been described as 'a movement.'
'Phenomenom?' Democratic presidential candidate Sen. Barack Obama speaks to supporters after the New Hampshire primary at a rally in Nashua, New Hampshire. Obama's presidential campaign with a message and inspiration of hope and change, has often been described as 'a movement.'
Jim Young/Reuters
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  • 'Phenomenom?' Democratic presidential candidate Sen. Barack Obama speaks to supporters after the New Hampshire primary at a rally in Nashua, New Hampshire. Obama's presidential campaign with a message and inspiration of hope and change, has often been described as 'a movement.'
  • Woman president? Democratic presidential candidate Sen. Hillary Clinton acknowledges her supporters after winning the Democratic primary in New Hampshire. Sen. Clinton uses reason and her political experience to mold her more establishment-backed campaign.
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In '08 Democratic battle, it's Obama's movement vs. Clinton's campaign

His candidacy works to inspire, while she appeals to reason and cites credentials.

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Reporter Linda Feldmann discusses differences between the campaigns of Barack Obama and Hillary Rodham Clinton.

With a booming baritone and a message of hope and change, Barack Obama is often described as a "phenomenon" and his presidential campaign as a "movement." Since announcing his candidacy last February, the junior senator from Illinois has routinely drawn crowds in the thousands. In the days before Tuesday's New Hampshire primary, people from all over New England, some with children in tow, came to catch a glimpse of the man who could be America's first black president.

Hillary Rodham Clinton, his top competitor for the Democratic nomination, is the product of a movement – the drive for women's equality – that has delivered her to this moment: the possibility of becoming America's first woman president. She doesn't try to compete with Mr. Obama on oratory. Instead, she is making an appeal to reason – that she too wants change, and unlike Obama, has the experience to deliver it. Hers is a more traditional, establishment-backed campaign, her supporters acknowledge.

Which model will prevail – the movement or the campaign – is anybody's guess. Each has the aura of a winner, having each won a nominating contest – Obama in Iowa, Senator Clinton in New Hampshire. And unlike former Vermont Gov. Howard Dean (D) four years ago, whose presidential campaign surged as a movement, fueled by young people and antiwar activists, and then fell apart, Obama has already shown that he can turn a movement into a viable presidential campaign.

Eventually, analysts say, the battle will boil down to two highly organized, well-funded efforts that will succeed or fail based on how the candidates themselves persuade voters on the usual factors – electability, issues, experience, and character.

"In politics as in romance, passion doesn't last forever," says Jack Pitney, a political scientist at Claremont-McKenna College in Claremont, Calif. "[Obama] has to manage what all presidential candidates have to manage, and that's the balance between inspiration and substance."

Passion for both candidates

To be sure, Clinton's supporters can get just as passionate about her as Obama's do about him. William Klein, a Democratic publicist from Silver Spring, Md., says he's excited about Clinton both because of her experience and because she's a woman. He likes the fact that his 11-year-old daughter is excited about the idea of having a woman president.

The campaign emphasized her strength and experience, and "that made her a creature of the establishment," says Mr. Klein, who is not working on her campaign. "Her mistake was not acknowledging enough that her election would be historic."

Being an "establishment" candidate is nothing to apologize for. "I like that: She knows how government runs; she knows how to make good appointments," he says. "I don't want the 'politics of hope.' I want someone who knows how to get things done."

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