In South Africa, lessons in success from a rare entrepreneur
Free schools teach ordinary people skills they need to start a business.
from the December 27, 2007 edition
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The youngest of 15 children, she learned early about self sufficiency. No one had their own bed in her household, she says, so you had to make sure you tagged one at night. Her dad owned a corner shop. Her mom was an "executive domestic worker."
A what? "Just an ordinary maid," replies Dludlu, laughing. "But presentation, as we say, is everything."
After getting a business degree, Dludlu came to the Business Place, first as a client, then later as an administrator. The work suits her. "There are lots of opportunities in life but people don't always understand that no one is bringing them to them," she explains. "No one will do that. You have to go out and get what you want."
The navigators at the Business Place work one-on-one with clients, and try not to prod or preach but rather move with them through a series of steps. First, they help clients define what they want or need. Then, the navigators direct them to sources of loans or grants, seminars, and to networking meetings that take place every week at the centers.
There are two kinds of people she encounters, Dludlu continues: "Those who sit, complain, give up, and do nothing to help themselves ... and people who realize 'OK. There is not enough employment. Now, what can I do to help myself?' "Attitude, however, is not enough, people need vision. "You don't start a business because you are desperate. You should do it because you have a clue and know what you want," she says.
Mohlala had both the right approach, and vision. As a youngster, he wanted to be a sailor. But his grandmother couldn't afford that class and so he enrolled in a cheaper course – computer training. He spent five years at a computer company, making 500 rand ($83 dollars) a month. "I had ideas about computer sales and repairs, but unfortunately they were not interested in my ideas there," he says.
When Mohlala first walked into the Business Place he mistakenly thought, like so many others, that they would finance his ideas. "I had almost everything in my head. The only thing I needed was capital." He went to workshops, spoke to navigators, applied for loans and government grants, and made contacts. The networking evenings provided a source of future clients (mainly other new businesses that needed computer services), and the landlord who would rent him space for his first shop. Within three years, he was up and running.
Terry's Computers, specializing in training, repairs, sales and business services, now has three locations, a yearly turnover of 350,000 rand ($58,333) and seven employees. "My family thinks I am a hero," says Mohlala. "They are so proud of me because I am the only one in the family who has his own business." His granny, who raised him, now lives in town with him.
Mohlala has also adopted an orphanage in Soweto, donating computers and giving training courses for free. "I feel that other orphans might not have the courage and opportunity I did. So I wanted to expose them to computers," he says.
"If I was to stand in front of God now and he would ask, 'What have you done in your life,'" concludes Dludlu, "I would say, 'Open my record and look at all the successes of others tied up with my name.' There is nothing better."
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