As church lights dim across the US and Europe, Christian houses of worship are opening every day in Latin America. The majority of the new churches are Pentecostal, an expressive evangelical creed that emphasizes individual “gifts of the Holy Spirit.” In a three-part series from Guatemala, Brazil, and Colombia, the Monitor shows how Pentecostals – who now make up nearly 15 percent of Latin America's population – are bringing a fresh, can-do approach to some of the once staunchly Catholic region's most stubborn social ills: poverty, violence, and gender inequality.
PART 1: The 'gospel of prosperity' helps Guatemalans help themselves out of poverty   ( Read the full series )
Sprucing up: Doris Cuxun recently painted the walls of the new beauty salon she opened in Guatemala City. She credits a program for entrepreneurs offered by her Pentecostal church, Showers of Grace.
Sprucing up: Doris Cuxun recently painted the walls of the new beauty salon she opened in Guatemala City. She credits a program for entrepreneurs offered by her Pentecostal church, Showers of Grace.
Sara Miller Llana
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  • Sprucing up: Doris Cuxun recently painted the walls of the new beauty salon she opened in Guatemala City. She credits a program for entrepreneurs offered by her Pentecostal church, Showers of Grace.
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Wealth gospel propels poor Guatemalans

'Prosperity theology' is empowering people to help themselves out of poverty.

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Reporter Sara Miller Llana discusses "Prosperity Theology" among Pentecostals in Guatemala.

Many say Pentecostals are sowing seeds for a cultural shift, especially for future generations. "The greatest benefit they've had [on society] has been to change the mentality of the people from that of victim to people who are responsible for their lives," says David Suazo, a professor at the Central American Theological Seminary in Guatemala City.

Living the dream

Cuxun was chosen for an entrepreneurial program at her church, during which she was taught how to market herself, balance a budget, and understand the basics of accounting, with the promise of a loan to help launch a business afterward.

Life did not start auspiciously for Cuxun. Her father was murdered when she was 8, and the family was left with nothing. She dreamed of a different life, she says, even though her mother always put her down: "Poor daughter, when are you going to give up those dreams?" she grew up hearing.

She says that without the practical help of the church she'd never be able to start her own business, but the emotional support has been more fundamental to the process. "God made me feel that I was worth something," she says.

While the Catholic Church has traditionally emphasized community work for the common good, Protestant churches put more of a focus on individual ascent, say scholars.

Pentecostals tend to be more hopeful about their future financial prospects than nonrenewalist Christians, according to a 2006 survey by the Pew Research Center. In Guatemala, 23 percent of Pentecostals said their future financial outlook will improve a lot, compared with 19 percent of those from all faiths.

That is not to say that the Catholic Church is not helping individuals, says Alejandro Aguilera-Titus, who observes the Latin American church as associate director for the Secretariat for Hispanic Affairs at the US Conference of Catholic Bishops. "Because of Catholic social teaching, the Church is compelled to provide leadership on how society treats its members, particularly the most vulnerable," he says. "The Catholic Church in that sense is a very consistent and resourceful institution."

For poor Guatemalans like Cuxun, however, the immediate, individual help is a more practical response than she would have expected from a catholic church, she says.

Yet, despite the success of Cuxun and many like her, experts debate whether Pentecostals are actually raising standards of living in a lasting and significant way in the region.

"There is virtually no evidence I know of that shows Pentecostals benefit [economically] from religious participation," says Edward Cleary, expert on Evangelicals in Latin America at Providence College in Rhode Island. "The idea that they become Pentecostals and go right up the socioeconomic ladder does not hold up. The fact is they are held back by a lack of education and entrepreneurial spirit. Faith doesn't make up for those things."

Still, in many ways, elements of their faith lead to economic betterment, say scholars. Their strict moral code alone – which includes no drinking, gambling, or promiscuity – leads to behavior changes that play important roles in family economics. "If a group of people change their behavior, work harder, save money, don't drink, show interest in education – all of which Pentecostalism encourages – from one generation to the next, the consequences are very simple: social mobility," says Peter Berger, a noted sociologist and theologian at Boston University. "You begin to have a Protestant middle class."

Fostering greed?

While all Pentecostals follow these social conventions, the brand of "prosperity gospel" that is preached by many pastors continues to be divisive. At its most basic the message is this: God will reward the faithful; if you give to God, God will give back.

But some say the call for money is simply extortion.

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