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| London: Corinne Bailey Rae performed at Wembly Stadium in Britain. [Editor's note: The original version displayed an incorrect photo.] Stephen Hird/Reuters |
Live Earth concert: Was its message heard?
Despite the overtly green theme of Saturday's global event, some concertgoers felt the main point was lost amid the music.
By Tony Azios | Contributor to The Christian Science Monitorfrom the July 9, 2007 edition
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East Rutherford, N.J. - With an estimated broadcast audience of 2 billion from 130 countries, Saturday's Live Earth concerts may have been the largest media event ever. But for former Vice President Al Gore, the driving force behind Live Earth, the concerts are but the springboard for a three-year campaign to convince the world of the urgency of climate change.
"The planet doesn't have a PR agent," Mr. Gore said Saturday. "But now it will, because the Alliance for Climate Protection is going to use the modern techniques of messaging to get the scientific evidence in front of people all over the world."
The organization, whose board of directors is chaired by Gore, says it is undertaking a "mass persuasion exercise" – a sea change in global thinking that Gore says he was unable to effect as vice president.
"You are Live Earth," Gore told the crowd at New Jersey's Giants Stadium, urging concertgoers to endorse a seven-point pledge that includes a promise to lobby governments and employers to do more to save the planet.
But despite the overtly green theme of the concert, Gore's message of doing one's part in the fight against climate change fell on many deaf ears, at least in Giants Stadium.
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