(Photograph)
Galvanizing: Brazilian rock star Tico Santa Cruz (r.) wore a bulletproof vest that reads “Rio wants peace” as he joined victims’ families and friends for an antiviolence vigil last month.
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Rock star prods Rio's residents to stand up to the violence

Lead singer Tico Santa Cruz is rousing Brazilians from their apathy with highly visible, creative forms of protest.

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Rock stars are often angry young men and Tico Santa Cruz is no exception. But the tattooed lead singer of the hit Brazilian band Detonautas has plenty to be angry about.

His hometown of Rio de Janeiro is a city under siege, with more than 6,000 homicides each year. Drug factions fight for control of the shantytowns that dot the city. Stray bullets from their firefights strike down two innocent people every three days.

What ticks off Mr. Santa Cruz the most is that so few people seem to care. So he now channels his frustration into rousing Brazilians from their apathy with highly visible, creative forms of protest. Of course, he's not the first celebrity to use his star power for a good cause. But he is one of the first to galvanize victims' families to confront Brazil's growing scourge of violence.

"There are no popular protests here, nothing starts from the ground up. It's like everyone is waiting for someone to guide them," says Santa Cruz. "I don't see myself as a leader but as an organizer, someone who can bring together people behind an idea. Lots of people have a common purpose but just don't know how to get there, and I help them focus on that."

Few people would argue that violence is the one fear that unites residents of Rio de Janeiro today. Carjackings, muggings, home invasions, and now stray bullets have changed the city irrevocably over the last few years. Seventeen people died each day from homicides last year, according to government figures.

Rousing an apathetic public

But Cariocas, as the citizens of the self-proclaimed Marvelous City are known, have been strangely placid. Perhaps believing the notoriously corrupt police force is beyond redemption and conscious that political pressure is largely ineffective, there have been few protests.

But now, as the number of barbaric acts of violence rises, angry citizens are finding new ways to demand justice and more often than not, Santa Cruz is involved.

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