Virginia Tech video scruples

How well did the news media handle the Cho material?

from the April 24, 2007 edition

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Washington - Disturbing images are nothing new. In the post 9/11 world we see them increasingly often.

That doesn't mean the discussion of how to handle them has gotten any easier for the news media. The way outlets dealt with the video and photos of Virginia Tech killer Cho Seung-hui and the uproar it created showed just how complicated the issue can be and how elusive simple right or wrong answers can be.

To recap, on Wednesday, NBC News received a package apparently mailed by the killer between his two Monday-morning shooting sprees. News staff, using gloves and masks so as not to taint potential evidence, made copies of the photos, video, and manifesto they received and then turned the contents over to the authorities.

On that evening's "Nightly News," anchor Brian Williams explained to viewers what happened that day, then warned that the network knew it was airing the words of a killer but believed there was something to be gained from airing excerpts of the material.

The reaction was exactly what one would expect with such a charged issue. Some people said they saw NBC's actions as gruesome and exploitative. Others believed that it helped shed light on the mind-set of a killer.

The network surely would have been criticized had it chosen not to air it instead.

But it's important here to consider how thoughtfully a news organization reaches its decision on such a matter. Does the material help explain the story or is it primarily eliciting a reaction? Does it do the bidding of the perpetrator, or does it inform the public? How much can be released and in what way to balance the material's value to the audience versus the wishes of the offending party?

These are questions the news media face increasingly often today as sources become more sophisticated about manipulation. Think of terrorist execution videos, martyr videos, Al Qaeda video releases, even the footage of the jets striking the twin towers. A good argument can be made for the way NBC handled the release of the Cho material, at least initially, as offering important insight into his mind-set. It's hard not to come away from the video with a sense of just how deeply disturbed the young man was. In interviews, several Virginia Tech students, who had the most reason to be upset about the video, seemed to understand its value and why people would want to see it.

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