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(Photograph)
new look: This storage facility in Hawaii was designed to blend in with its surroundings.
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Spring: a time to clean out – or store away?

Self-storage units, once short-term and basic, are increasingly sophisticated and permanent.

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April is the cruelest month a poet once wrote. He may have been spring-cleaning.

Today, many Americans are surrounded by clutter, wondering what to do with the skis, sweaters, and snow tires. If their attics, basements, and garages are already bulging with stuff, a self-storage unit starts to look like a brilliant idea.

In fact, April marks the start of the peak season for the storage industry. "Most people move when weather is nicer, kids get out of school, and homes finish being built," says James Overturf, a spokesman at Extra Space Storage Inc., in Salt Lake City. As a result, storage units are needed to stash furniture until the new house is ready.

But people have plenty of other reasons for storing goods. Sometimes, those reasons are more personal or emotional than logical, notes Deirdra Zolinsky, vice president of operations at Access Self Storage, with 18 locations in New York and New Jersey. "We may be hanging onto stuff our parents owned.... I have two rooms myself [for that purpose]," she says.

The stuff Americans store can also be categorized under "I might need it someday," says Peter Walsh, author of "It's All Too Much: An Easy Plan for Living a Richer Life With Less Stuff." This group includes clothes we hope to fit into again someday, odd-size pieces of wood we may need, and "the fondue pot for all those wonderful parties we never actually throw," he chides.

In the past 30 years, the square footage of new American homes has increased by nearly 40 percent while the average family size has shrunk by 8 percent, according to the US Census. Yet storage is one of the fastest-growing sectors of the real estate industry. "What the heck is in those storage units that line every highway in this country?" Mr. Walsh wonders.

Whatever Americans are storing, they're doing it for longer periods. In the early days of the 35-year-old industry, storage was mostly short term and related to moving, says Tim Deitz of the Self Storage Association, the industry's trade group in Washington, D.C. The first self-storage facilities opened in Texas in the mid-1960s, soon spread to the West Coast, and then throughout the United States and Canada. Before people had this option, warehouses were used to store household Items, but access to stored goods was not as easy as with today's units.

In 10 years, the $22.6 billion industry has become more sophisticated. More customers are turning to storage units for more permanent and commercial uses. "It used to be more about lifestyle changes – moving to a new job, divorcing, moving in together, someone dying, heirlooms, but now storage is being used more for day-to-day reasons, for quality of life," says Mr. Deitz. "There's more permanent demand – we're turning our basements into home theaters, our garages into family rooms."

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