Outsourcing moves closer to home

A lot has been written about the outsourcing of high-tech and customer-service jobs to lands overseas. But the latest threat to job security in the United States, some argue, lies right next door, south of the border.

Touting Central America as the "new Asia," pro-business and investment organizations across the region are all talking about the benefits of "nearsourcing." It's the same thing as outsourcing - that is, sending jobs to lower cost locations outside the US - but closer to home: It's South rather than East, near rather than far. And it's increasingly attractive to US firms.

Lured by the ease of working in the same time zone a mere three or four hours' flight away from headquarters in the US, such companies as Dell, Sykes, Sitel, IBM, Proctor & Gamble, and Western Union on the service side and Sara Lee/Hanes, VF Corp., and Russell Athletic on the manufacturing side have been moving business into the region.

Central America received just over $2 billion in foreign investment last year, up from an annual average of $633 million in the first half of the 1990s, according to the UN's Economic Conference on Latin America.

To be sure, the numbers of US jobs - manufacturing and service alike - that are going to Central America is minuscule when compared with those being outsourced to Asia. The number of jobs currently outsourced to India alone ranges between 400,000 and 700,000, says market-research company Forrester Research in Cambridge, Mass.

But with the Central American Free Trade Agreement (CAFTA) scheduled to take effect Jan. 1, interest in Central America is increasing, says Eric Jacobstein, a trade expert at the Inter-American Dialogue in Washington.

"The US private sector will no doubt continue to look to China and India," says Mr. Jacobstein. "This is a phenomenon that cannot be stopped." But, he adds, "geography does matter," and, combined with locked-in trade preferences via CAFTA, greater nearsourcing "is bound to occur," he says.

Like India and the Philippines before them, CAFTA nations - Nicaragua, Panama, El Salvador, Honduras, Costa Rica, and the Dominican Republic - are embracing the trend with business-friendly policies and heavy marketing.

ProNicaragua, a public-private agency working to attract foreign direct investment to Nicaragua has, for example, put together a database of English speakers (with more than 4,500 names so far) and is working with the government to establish programs to upgrade the English skills in the country.

These workers will fill what Juan Carlos Pereira, executive director of ProNicaragua, estimates will be approximately 4,000 new call-center and service-center jobs in the next three to four years.

"Paradoxically, the turmoil of the 1980s has now become one of our great selling points for the call-center industry," says Mr. Pereira. "Over 400,000 of our people who fled the conflicts of the 1980s moved to the US and Canada. Many, including myself, have now returned to the country with good education and English skills."

The leader in Central America in terms of attracting outsourcing business is Costa Rica, where 24,500 call-center and information-technology (IT) jobs have been created in the past few years. That number is expected to double in the next two years, according to the nonprofit Costa Rican Chamber of Information and Communication Technology.

In Latin America as a whole, the number of call-center workstations will hit 730,000 in 2008, up from 336,000 in 2004, reports Datamonitor, a market-research firm.

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