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Big Steel's surprise comeback

A Bush decision to lift tariffs on cheap imports could nonetheless have big political consequences.



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By Ron SchererStaff writer of The Christian Science Monitor, Adam ParkerStaff writer of The Christian Science Monitor / December 5, 2003

SPARROWS POINT, MD.

The shine is coming back on the US steel industry.

After years of ruinous losses and thousands of layoffs, largely because of cheap imports, the industry is poised to post some of its biggest gains in a decade - and has quietly emerged as one of the most competitive producers in the world.

Big Steel's surprising - and still nascent - turnaround comes as President Bush has decided to lift protective tariffs on imported steel. It's a decision that nonetheless holds big political and economic ramifications.

Some analysts think the move could hurt the president in key swing states, such as Pennsylvania and Ohio, where large numbers of steel workers are concentrated. When running for office, Mr. Bush promised them he'd help, and many were hoping the tariffs would remain until 2005. "If Bush wants to be a wuss and give in to the European Union, China, and Japan, he'll feel it from the American steel workers, and instead of 30 percent voting for him, maybe only 5 percent will," says Gary Hubbard of the United Steel Workers in Washington. "It will be easy. We're organized."

But Bush was confronted with a difficult choice: remove the protective barriers or face foreign tariffs on such American goods as oranges, rice, and pool tables. Nonetheless, his lifting of the protectionist measures Thursday, in the face of a Dec. 10 World Trade Organization deadline, will force the US steel industry to continue to consolidate and innovate - something toward which it has been making strides. "The US steel industry is in the best shape for sustained profit recovery that it's been in for at least a decade," says Mark Parr, head of the metal research department at McDonald Investments, a Cleveland investment banking firm.

Helping the improvement is a host of changing economic conditions. Since January, the US dollar is down about 15 percent in value compared with the euro. Combined with the tariffs, this has helped reduce steel imports to the US by about 30 percent. "The US is a less desirable place to sell steel," says Bob Moore of Salzgitter International, a major European steel importer. At the same time, Chinese demand for steel products has accelerated. This has doubled the ocean freight rates - another factor in exporting steel to the US.

One more important change is in the US steel market itself. Bethlehem Steel, the nation's second-largest US steel manufacturer, went into bankruptcy and was acquired by the International Steel Group (ISG), which also owned LTV Steel, also coming out of bankruptcy. In addition, US Steel Corp., the nation's largest steel producer, bought bankrupt National Steel.

The consolidation gives the companies the size to compete against giant European and Japanese steel producers.

Yet probably the biggest change is on the shop floor. In an industry that has a history of difficult union-management relations, much of the animosity in the hot and noisy mills is dissipating. For example, here at Sparrows Point, ISG eliminated 200 overseers, reducing seven layers of management to three. "There are less people looking over their shoulders," says Joe Rosel, a United Steelworkers contract coordinator who helped negotiate the new contract.

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