Hillary, Potter, and the growing goblet of fame

Simon & Schuster, publisher of the Clinton memoir, says the bestseller list was one consideration for releasing the senator's book in June. But spokesman Adam Rothberg contends that the company has been "counterprogramming with big nonfiction titles in summer for a number of years," citing books like "John Adams," by David McCullough, released in May 2001.

Another likely "event" book this summer will be the latest from Jon Krakauer, author of the Mount Everest-climbing saga, "Into Thin Air."

Mr. Krakauer's exploration of fundamentalist Mormonism - "Under the Banner of Heaven: A Story of Violent Faith" - is not a typical candidate for summer reading. Originally scheduled to debut in September, it will be published next month instead, in part for its bestseller potential and on account of booksellers' early enthusiasm, says David Drake, a Doubleday spokesman.

Krakauer is already scheduled for a spot on NBC's "Today" show and for a segment with Tom Brokaw on sister program, "Dateline," set to air near the official publication date of July 15.

But like the rest of the entertainment industry, publishers are finding that their best efforts at staging events - including embargoing books to generate buzz - aren't always enough to thwart a pesky threat: piracy.

Portions of several recently embargoed books, including Ms. Clinton's memoir, have been leaked by journalists who obtained copies before the publication date. The latest Harry Potter, too, has suffered that fate. In England, there are reports of organized thefts of the fifth book before its release. And this week, US publisher Scholastic and Harry Potter author J.K. Rowling sued the New York Daily News over the tabloid's publication of plot details from a book it reportedly purchased in a "health-food store."

Assuming there are still a few people who don't know the secrets of Harry's latest adventure, Saturday's publication of "The Order of the Phoenix" could buoy flat sales in the book industry - a boost that competitors are hoping to share. Instead of distancing themselves from the highly anticipated novel, as in the past, many publishers are using it to hawk their own wares.

This time around, book companies are running newspaper ads luring adults to their own reading while they pick up the wizard's tale for children. "Here's Your Harry Potter!" announced a recent ad from Little, Brown, referring to "The Lake House," a thriller by James Patterson.

Knopf, too, is targeting readers with an ad touting books for adults: "When you head for the bookstore to pick up your Harry Potter, bring this checklist of Knopf books for grownups." Among the options: Norman Rush's "Mortals" and John Burdett's "Bangkok 8."

"This year's the first time people have really seen it as an opportunity," says Patricia Johnson, associate publisher at Knopf.

But competitors' plans to snag more customers may be thwarted by the ingenuity of others wanting to capitalize on Potter magic. The Charles Hotel in Cambridge, Mass., for example, is offering a package that includes Harry Potter DVDs to wile away the evening until the book is hand-delivered to hotel rooms after midnight.

Complete with Harry Potter jelly beans, it's an offer even villainous Voldemort couldn't refuse.

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