In response to crisis, online religion sites take off
Americans seek comfort in virtual spirituality and interfaith dialogue
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Some 41 percent of all Internet users - many of whom had never considered themselves online religious seekers - say they have sent or received e-mail prayer requests. About 23 percent turned to online sources to get information about Islam, according to the Pew Internet Project.
Another multifaith site, FaithandValues.com, has responded to the spiritual needs not only of individual users, but also of congregations and religious leaders. Sponsored by a coalition of Christian and Jewish faith communities, the site has drawn deeply on the resources of those faith groups, sharing sermons, liturgies, interfaith prayers, and experiences in responding to crises and serving victims and their families.
It has produced a series of live webcasts on topics ranging from "caring for the caregivers" (pastors and others on the front line spiritually and emotionally), to exploring the meaning behind the Sept. 11 events from the perspective of various traditions. Earlier this month, in "A Time to Heal," citizens of Oklahoma City shared their experiences in fashioning a new understanding of life in the aftermath of terrorism.
"We've had very good response, and it's helped change our focus on how we do business," says John Peterson, executive vice president.
Christine Raymond, general manager of Spirituality.com (produced by The First Church of Christ, Scientist, which also publishes this newspaper), says her organization, too, was galvanized by Sept. 11 to speed up plans to offer live events. Spirituality.com initiated several series of weekly talks by a variety of "spiritual thought leaders," including authors John Gray and Neale Donald Walsch.
Users from different faiths and churches, or from no church, come to the site seeking a more spiritual perspective on all aspects of their lives - on how to be "spiritual activists," Ms. Raymond says. "And since 9/11, one of the biggest shifts we've seen is that people have moved from thinking about 'me,' from finding answers for their own life, to finding a spirituality for 'we.' "
Tracking information on the audience levels of religion websites is hard to come by, but data on about 20 of the larger sites shows a doubling in unique monthly visitors from 2.4 million in October 2000 to more than 4.8 million in October 2001, according to Jupiter Media Metrix.
Perhaps the biggest jump in September came with the inauguration of the Presidential Prayer Team site (www.presidentialprayerteam.org). Almost 1 million Americans have signed up to pray for the president, his family, and other officials. The effort is backed by the evangelical Mission America Coalition.
Christian sites with strong showings include ChristianityToday.com and Catholic.org. The site of the Sojourners community (www.sojo.net) has had a sevenfold increase in visitors since Sept. 11.
Yet all was not rosy in 2001: For-profit religion sites found it bumpy going, and several sites disappeared altogether along with other dotcoms. Beliefnet has cut staff and retailing ventures to reduce costs. But Waldman says the site is still growing in audience and ad revenues, and is reaching some 4 million people between the site itself and the electronic newsletters they send out daily.
"There is still a huge interest" in various manifestations of faith on the web, he says.
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